SEO Training Course in Noida - Search Engine Optimization Course Institute Noida

Advanced Search Engine Optimization Training Course Institute Noida

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Course Duration

40 Hours

Live Project

1 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

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Mobile Automation Testing Course Using Appium

Instructor:

Jeremy Cioara

Categories:

Career Advice

Duration

48 hours

SEO stands for Search Engine Optimization. It's all about improving how well your website shows up in search results on Google, Bing and other search engines. The higher your website ranks for relevant searches, the more organic traffic you'll get. Organic traffic means people coming to your site because of search results, not because of clicking on ads or directly typing in the URL.

There are a number of things that go into SEO, but some of the most important include:

Creating high-quality content: This means content that is informative, interesting, and relevant to the keywords that people are searching for.
Optimizing your website for technical factors: This includes things like making sure your website is mobile-friendly and loads quickly.
Building backlinks: Backlinks are links from other websites to your website. Search engines see backlinks as a sign of trust and authority, and they can help to improve your ranking.
SEO is an ongoing process, and there is no one-size-fits-all solution. But by following these tips, you can help to improve your website's ranking and get more organic traffic.

There are two main benefits to SEO:

Increased organic traffic: Organic traffic refers to visitors who find your site through search engines, rather than through paid advertising or direct links. SEO helps you attract more of these visitors for free.
Improved brand awareness: When your site ranks higher in search results, it becomes more visible to potential customers. This can help you build brand awareness and establish yourself as a leader in your industry.
There are many different SEO techniques, but they can be broadly categorized into three areas:

On-page SEO: This involves optimizing the content and structure of your website to make it more search-engine friendly. This includes things like using relevant keywords, creating high-quality content, and making sure your website is mobile-friendly.
Off-page SEO: This involves building backlinks to your website from other high-quality websites. Backlinks are essentially votes of confidence from other sites, and they can help to improve your search ranking.
Technical SEO: This involves making sure that your website is technically sound and easy for search engines to crawl and index. This includes things like making sure your website is fast-loading and having a clean code structure.

Education introduction

Section 1

  • Fundamentals
    • What is SEO
    • Introduction to SERP
    • How does Search Engine works
    • Understanding Google Algorithm
    • What is Website Traffic
    • What are different types of Traffic
    • Understanding Keywords
    • Understanding Different types of keywords
    • Google Keyword planner Tool
    • Selecting Keywords for your website – Primary, secondary and tertiary keywords
    • Understanding Long Tail and Short Tail Keywords
    • Understanding Keyword stuffing Vs. Keyword Placement
    • Understanding Google Operator Shortcuts – These shortcuts will help you find anything on Internet.

Section 2

  • On – page
    • Initial Site Analysis
    • Competition Analysis
    • Density Analysis and placement
    • Title & Meta Tags development
    • Site Structure Analysis
    • Web Designing Basics and WYSIWYG Editors
    • URL Renaming / re – writing
    • Content Development Check
    • Brief keyword Competition Review
    • H1,H2,H3 Tags
    • Anchor Text
    • Robots .txt Creation
    • Existing Web Content Optimization
    • HTML Validation
    • Creation of XML/ HTML/ROR/Text Sitemaps
    • Submitting sites to Google and Yahoo Webmasters
    • Canonical/404 Implementation
    • What is FTP and How to use FTP?
    • Google Analytics(Statistics) setup and management

Section 3

  • Off – Page
    • Directory Submission
    • Dmoz Submission
    • Article submission
    • Alexa Insights
    • What is domain Authority
    • How to Increase domain authority
    • What is page rank and how to increase page rank?
    • Google Hot Trends and Insights
    • Google Business centre submissions
    • Press Release Submissions
    • Direct Link Exchange / Direct Link Building / Understanding Link Juice
    • Do’s and Don’ts of Link Building
    • Press release news syndication
    • RSS (Really Simple Syndication)
    • Local and regional search engine indexing
    • Forum Posting
    • Yahoo Answer Link Building
    • Linked in Link Building Strategies
    • Online Reputation Management
    • Geo Listing and Local Listing, which includes Classified Submissions· & Google Map Submissions
    • G+ Author Verification
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PRAVEEN KUMAR GUPTA

Digital Marketing Trainer

Praveen has around 15+ years of Exp. in #Digital Marketing - SEO, Email, Affiliate, SEM, SMO strategic, #Facebook, #Linkedin, Google #Adwords Account Management of relevant experience. We are looking digital marketing area challenge Like start-up, In-house, Ecom, Education and many more ...
Used - Zoho, Ahref, Semrush, Piwik, leadform, mailchimp, madmimi, adroll etc
Google Analytics Certified May 2017

Specialties of area:

  • Search Engine Optimization (On Page / Off Page) 
  • Competitor Analysis (Business, Website Content, Market) etc.
  • Paid Media: PPC / Search Engine Marketing (Google adword, Bing/yahoo), Double Click, Affiliates Campaign Manage. Set of Programmatic Ads!
  • Email Marketing
  • Programmatic Ads 
  • Affiliate Advertise and Publishers
  • Social Media Optimization
  • Google Analytic report
  • Webmaster Tool and Google Adsens.
  • Linkedin, Facebook, Twitter, Youtube, Plaxo, Apnacircle
  • Amazon, ShopClue, Paytm Seller Center For India and USA
  • Better know about how can work Google Search and Crawler.
     
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