Google Ads is an online advertising platform developed by Google that allows advertisers to display their ads on Google's search engine results pages (SERPs), websites within the Google Display Network, YouTube videos, and other Google partner sites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for clicks on their ads.
Google Ads offers several types of campaigns, each tailored to different advertising goals and targeting options. Here are the main types of campaigns available in Google Ads:
Google Ads auctions determine which ads appear on Google's search engine results pages (SERPs) and how they are ranked. The auction process considers several factors to determine which ads are displayed to users for a given search query.
Quality Score is a metric used by Google Ads to measure the relevance, quality, and performance of an advertiser's keywords, ads, and landing pages. It plays a crucial role in determining the ad rank and cost-per-click (CPC) of ads in Google Ads auctions. Here's a detailed concept of Quality Score:
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