Google Adwords Training Course

Google AdWords has been rebranded as Google Ads. Google Ads is an online advertising platform developed by Google, which allows businesses to display ads on Google's search engine and advertising network. The platform operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads.

Here's a brief overview of how Google Ads works:

Ad Campaign Creation: Advertisers create campaigns based on their advertising goals, such as driving website traffic, increasing brand awareness, or generating leads.

Keyword Selection: Advertisers choose relevant keywords related to their products or services. When users search for those keywords on Google, the ads may appear.

Ad Creation: Advertisers create text, image, or video ads to be displayed on Google's search results pages or across the Google Display Network.

Bidding: Advertisers set a maximum bid for each click on their ads. The bid, along with the ad's quality score (based on factors like ad relevance and landing page experience), determines the ad's position in the search results or on other websites within the Google Display Network.

Targeting: Advertisers can target their ads based on factors such as location, demographics, devices, and specific websites within the Google Display Network.

Budget Management: Advertisers set a daily or campaign budget to control their spending on ads.

Ad Performance Tracking: Google Ads provides analytics and reporting tools to track the performance of ads, including metrics like clicks, impressions, conversion rates, and return on investment (ROI).

Google Ads is a powerful tool for businesses to reach potential customers online and tailor their advertising efforts to specific audiences. Keep in mind that platform features and names may evolve, so it's a good idea to check for the latest updates if you are looking for the most current information.