Digital Marketing Course - Advanced Digital Marketing Training institute in Noida, Delhi NCR

Digital marketing, also known as online marketing, is essentially any marketing that leverages electronic devices or the internet. It involves using various digital channels to connect businesses with potential customers and promote their products or services.

Here's a breakdown of what digital marketing entails:

Channels: Websites, apps, mobile devices, social media platforms, search engines, email, and even text messages are all part of the digital marketer's toolbox.
Goals: Similar to traditional marketing, digital marketing aims to reach a target audience, engage them with the brand, and ultimately convert them into paying customers.
Advantages: One of the biggest benefits of digital marketing is its measurability. Unlike traditional marketing methods, digital campaigns can be tracked and analyzed to see what's working and what's not. This allows marketers to optimize their campaigns for better results.
Examples: Some of the most common digital marketing tactics include search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising.
While digital marketing primarily refers to online channels, it can also encompass some offline channels that use digital elements. For instance, TV commercials that direct viewers to a website or social media page fall under the digital marketing umbrella.

Overall, digital marketing is a vast and ever-evolving field that plays a crucial role in today's business landscape

Education introduction

Section 1

Introduction To Digital Marketing
- What is Digital Marketing?
- Digital Marketing Process
- Benefits of Digital Marketing over traditional Marketing
- Performance Evaluation
- Digital Marketing Tools and Techniques
- Latest trends in Digital Marketing
Web Creation using Word Press
- Get started with Website Development
- Domain and Hosting
- Link Build-up and Domain servers
- Installing and Configuring WordPress
- WordPress Dashboard
- Building dummy websites for practice
- Creating first post
- Plugins and customization
Search Engine Optimization SEO-(On-page - Off Page)
- What is SEO
- Difference Between On-Page SEO and Off-Page SEO
- Keyword Research
- Types of keywords
- URL Structuring and Meta tags
- Content Management
- Sitemap and Backlinks (Do Follow and No Follow Backlinks)
- What is DA and how improvement
- Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
- Image Optimization
- Heading Tags
- RSS Feeds
- Technical optimization
- Localization / Co-citation
- Link Building Strategy

Section 2

Search Engine Marketing
SEM Overview
- Learn about Google Search
- Personalized Marketing at Internet scale
- Google Adwords, Yahoo Search marketing and Microsoft AdCenter
- Pay Per Click (PPC) and its features
- Conversion rate and quality score
- PPC Campaigns
- Setting up campaign goals
- Formulating effective management
- Market Analysis
- Ad Writing Techniques
- Campaign Managements
- Landing Page Creation
- Bid Management Plan
- Understanding Visitor’s Mind
- Performance Tracking
- Report and Analysis
- Testing
Social Media Marketing/Measurement of ROI
- Social Media Marketing Overview
- Importance of Social Media Marketing
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Youtube Video Marketing
- Email Marketing
- Lead Generation
- Online Advertising
- Mobile Marketing
- Measurement of ROI
- Understanding Qualitative Feedback
- Tools to measure ROI
Email Marketing
- What is Email Marketing?
- Why it is necessary?
- Creating Email Content
- Emails and Newsletters
- Email Deliverability
- ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
- Email Design and Template
- Lead Generation Through Emails
- Life Cycle Emails
- Digital Marketing Strategy Toolkit
- Email Campaign Management
- A/B Testing
- Email Exchange Program

Section 3

Inbound Marketing & Lead Generation
- Attracting Potential Customers
- Increasing Conversion Rate
- Engagement Magnets
- Audience Aggregation
- Landing Pages
- Engaging Visitors On Website
- Understanding Lead generation
- Lead Generation using Emails
- Getting started with Conversion Rate Optimization
- Testing
Mobile Web & SMS Marketing
- Learn about Mobile Devices
- Mobile Marketing and Social Media Marketing
- Basics of Mobile Marketing
- Industry based terminology
- Creating Responsive and Mobile friendly websites
- Targeting Ads on Apps and search engine through location
- Content Management on Mobile
- SMS Marketing
- Building apps on multiple platforms like Android, iOS etc
PPC-Google Ad-Word - Yahoo – Bing
- PPC and Google Ad words Overview
- Creating Ad words Account
- Building First campaign
- Keyword Analysis and stuffing
- Display advertising
- Maintaining Quality Score and CTR
- Remarketing campaign
- Payment options
- Geo Targeting
- Google Analytics linking
- Overview and comparison of Bing and Yahoo PPC

Section 4

Google Analytics- Performance Measurement & Reporting
- Introduction to Web Analytics
- Getting started with Google Analytics
- Functionalities of Google Analytics
- Content Performance Analysis
- Google AdSense and Site Search
- E-commerce Tracking
- Social Media Analytics
- User Analysis
- Getting valuable insights and reporting
- Social CRM and Analysis
E-Commerce & Dotcom Web Marketing
- Understanding E-commerce Marketing
- E-Commerce Marketing
- The Indian E-commerce System
- Building E-Commerce Website
- Using Woo commerce
- Integrate Payment Gateway
- Integrate Logistic Services
- Setting up SaaS Store
- Shopping ads
- Store registration
- Uploading products
Content Marketing
- Quality Content Creation
- Importance of quality content
- Content marketing Tips
- Developing Plagiarism free content
- Writing Headlines and Sub-headings
- Keyword research and analysis
- Articles, Blogs, Classifieds, Press Release
- Keyword Placement
- Keyword density
- Article submission
- Creating SEO based content
- Tools for writing content

Section 5

Online Reputation Management
- What is Online Reputation Management?
- Why is it extremely necessary for the business?
- Learning ORM scenario
- Tackling negativity over the Internet
- 10 ORM Commandments
- Using tools to monitor online reputation
- Ways to build a positive image of the brand
Google Adsense (Blogging)
- Introduction to Google Adsense
- Learn to get approved by Google Adsense
- How to earn money from Adsense?
- Creating and maintaining Google Adsense account
- Right placement of ads on your web page
- Building blogs with free themes
- Learn how to increase the worth of your ads
- Get more and more visitors on your blog.
Affiliate Marketing
- Affiliate marketing Overview
- The 3 A’s of Affiliate marketing
- Learn how to get thousands of dollars using Affiliate marketing
- Affiliate marketing history
- Affiliate marketing in India
- How to become an entrepreneur?
- Creating an Affiliate marketing account
- Get approved as an affiliate
- Top affiliate companies to work with
- Live examples and potential earnings

Section 6

Online Display Advertising & Platform
- What is Online Display Advertising?
- Types of Online Display Advertising
Display Advertising
- What are Banner ads
- What is Rich Media ADs
- What is Pop ups and Pop under ads
- What is Contextual Advertising?
Types of Contextual ads
- In Text ads
- In Image ads
- In video ads
- In page ads
- What are Payment Method?
- Companies that provide online Display advertising solutions
- Tracking & Measuring ROI of online Advertising Ads ( Performance )
- How Assignment on allocating funds to various Ads Platform
- Different advertising platforms
- Creating Banner Ads Using Tools

PRAVEEN KUMAR GUPTA

Digital Marketing Trainer

Praveen has around 15+ years of Exp. in #Digital Marketing - SEO, Email, Affiliate, SEM, SMO strategic, #Facebook, #Linkedin, Google #Adwords Account Management of relevant experience. We are looking digital marketing area challenge Like start-up, In-house, Ecom, Education and many more ...
Used - Zoho, Ahref, Semrush, Piwik, leadform, mailchimp, madmimi, adroll etc
Google Analytics Certified May 2017

Specialties of area:

Search Engine Optimization (On Page / Off Page)
Competitor Analysis (Business, Website Content, Market) etc.
Paid Media: PPC / Search Engine Marketing (Google adword, Bing/yahoo), Double Click, Affiliates Campaign Manage. Set of Programmatic Ads!
Email Marketing
Programmatic Ads
Affiliate Advertise and Publishers
Social Media Optimization
Google Analytic report
Webmaster Tool and Google Adsens.
Linkedin, Facebook, Twitter, Youtube, Plaxo, Apnacircle
Amazon, ShopClue, Paytm Seller Center For India and USA
Better know about how can work Google Search and Crawler.